Is your company in need of a website redesign? We've compiled the best of our own content in one place to help you prepare for the project and get caught up on the latest in the digital world.

Before diving in, I encourage you to grab a free copy of our 10-step redesign ebook. It lays out the ten steps you should take to prepare for the project. You can then use the posts below to dive deeper into each subject.
Meet your Audience Where They Are
You need to understand AND prioritize your audiences before understanding the functionality and content needed on your new website. We encourage building in-depth audience personas, check out our tips below.
9 Steps to Understanding Your Users
Using Personas to Guide Effective Web Design
Audience Interviews Help Dictate User Paths and Homepage Design [CASE STUDY]
Content is Queen
It's no secret that content is the most important part of any effective digital marketing strategy. We take a four-pronged approach to content here at ArcStone - keep as is, leverage, consolidate or remove. Here are a few posts and tools to help take stock and re-organize your content.
6 Essential Content Questions Before Your Website Redesign
Tips for Planning your Digital Content
How to Create an Effective Strategy for Your Content Marketing Initiative
Design for Dummies
The rise of mobile and interactive websites has changed the game. Check out the following posts to determine whether it's time for you to redesign your website, get some insight into the latest trends, and some advice from some of our own in-house designers.
How to Recognize That it's Time for a Website Redesign
Notes from a Designer On Web Design Trends
The Ultimate Trend Changing Design in 2018
More Than Just Content: How to Design a Great Landing Page
Shore Up Your Analytics
There's nothing worse than logging into your analytics to find out that things haven't been set up properly. A lack of data or insights to draw from can make a redesign difficult. Ensure things are set up and tracking properly so that your new web design is based on real data, not just instinct.
Your Guide to Google Analytics [Free Ebook]
Google Analytics Set-Up & Best Practices
Google Analytics 101: Standard Metrics to Watch
Data + Storytelling: How Your Data Can Speak for Itself
GDPR and Google Analytics Data Retention
SEO is Still a Thing!
There is no doubt SEO has changed since you last redesigned your site. See our latest thoughts on ranking factors, keywords, trends and more.
Content Marketing & SEO Strategy for Lead Generation
What to Know About SEO Before Your Website Redesign [Includes Ebook]
Modern Keyword Strategy: A Guide
The Silent Hand of SEO
The Great Agency Search
In our opinion, the #1 key when finding the right agency partner for your website redesign is culture fit. Get an inside look into who we are as an agency and some tips on selecting the right agency for your business!
ArcStone Debuts First Off-Site Group Training
5 Considerations When Choosing a Web Agency
If you Feel Fear - Get Curious

Tools, tips & tricks
Great tools and hacks can bring your redesign prep to another level. Here are apps and tricks we've used to increase our efficiency.
WordPress: Custom VS Purchased Themes
Digital Marketing Lessons on Demand | An Introduction to Primer by Google
Affinity Diagrams: Hands-On Content Organization
Example of a Content Development Strategy with Trello
Target Your Market: How to Win the Internet with Google Trends
While you're here, check out our free eBook and start generating leads like a pro!
