What 1200+ of the world's best marketers think about the future of social media (+more)

What should you know before you really dive into the marketing workday? Here are 3 marketing pieces we thought you'd want to see as you start off your week.

"What 1200+ of the world's best marketers think about the future of social media" – Inbound

The responses of 1200 marketers were gathered in the State of Social Media 2016 report. Buffer gathered the main conclusions from this survey. A few standouts:

• It's time to get your video game on – if you haven't done it already, learn about Facebook Live or produce a series of videos
• Facebook is still where it's at
• Have a specific purpose with each social channel

"Key Customer Metrics: Key Customer Metrics You Need to be Tracking (Infographic)" – Kissmetrics

The most successful marketers do not rely on guess work and assumptions. They track specific data to understand why their customers came and why they left. "Taking a data-led approach to analyzing the behavior of your customers will allow you see why they chose you over a competitor, how they respond to your marketing and in precise detail, how they interact with your brand online." Find out more with the infographic below. 

Go to Kissmetrics »

Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know

The what's & how's of the latest addition to Instagram. With the success of Facebook Live, check out how Instagram is following suit. 

Read more »

For help with applying any of these marketing updates to your own marketing strategy, reach out to ArcStone's digital team here »