8 Ways to Use Video Marketing + Examples

We can't ignore how powerful the combination of visuals, sound and the stories of real people can be when it comes to marketing. Video marketing is the only way to max out on all 3 of these experiences, without physically bringing someone into your office or workplace. Below we point to 8 different ways ArcStone's video producer, Nick, was able to help local businesses feature all they have to offer. 

You can use video as a way of... 

1. Background video: Faribault Foods

Our client Faribault Foods decided showing their website visitors what they do with video would be better than using only static images and copy. Right when a viewer lands on the homepage, they are greeted with easy-to-digest information.

The homepage video shows the production of Faribault Foods' product from start to finish: you first see the factory and process, then the cans of product, and finally the customer incorporating the product into a recipe. It allows them to be more transparent with the product, which is especially great for a food product that emphasizes its roots in organics and canning process.  

Read more about why we encourage and produce homepage video in "Say More with Less."

2. Instilling nostalgia: Carbone's

When the owner tells a story about his memories of family dinners on Friday evenings and what those mean to him, it draws you in to learn more. As he discusses why he believes in his business, the viewer may feel that sentimental pull of family memories revolving around food. In just a few minutes, the owner is able to show and explain why so many various audiences are made happy by his restaurant. 

2. Explaining your mission: Accredited Investors

Over the course of three minutes, Accredited shows viewers their history, several employees, and the meaning of their work. They take something that might sound dry on paper, and make it much more heartwarming. The employees show how each of their clients are individually important to them and how they "think beyond just numbers," with great "intention and purpose." 

4. Showing your space: EMSCO

EMSCO started in the late 40's, and continued to the present day mainly as a family business. When people enter the warehouse, see the real people working inside and their plethora of reconditioned equipment, it shifts their perspective from what could feel mundane to something more meaningful. Through the video, EMSCO is able to show people this all the more. They also emphasize the reason they keep so much equipment is so they can help more people, even in a time crunch. 

5. Highlighting your process: HTG Architects

Video works to the strengths of HTG as it brings the viewer into their building projects and successes. They show the team at work from the blueprint, to their specialized process, to the software they use. Then they are able to showcase the result of this work, with footage of their building spaces. 

6. Walking through a demo: Midwest Musical Imports

People love to see how something works. Midwest Musical Imports capitalizes on this by showing the intricate work of instrument repair. They show all the tinkering and tools behind the scenes which helps show how important their talent is to musicians. 

7. Explaining a confusing concept: Centreviews

Accounts payables and automation processes can get confusing when one reads through a document. Add in a visual explanation and someone breaking this down step by step, and it becomes a lot more intelligible. Consider having your process laid out and illustrated in such a fashion so your customer could really understand how it works and how valuable your knowledge is to them. 

8. Sharing industry news & showing their individual lawyers: Meshbesher & Spence

Meshbesher & Spence has a fairly extensive YouTube channel. They use video in multiple ways. First, through their lawyer profiles, each lawyer tells their story and why their work matters to them. They also include the Lawyer Round Table which shows many of their lawyers discussing their ideas and ways the law works. Finally, they have short podcasts they post on YouTube which helps listeners keep up with industry news and other confusing law concepts. This helps potential clients understand confusing legal jargon and see lawyers as advocates for their well-being.

Learn more about what's going on with the video marketing realm today and what you can do to keep up from our producer Nick's interview.