Tuesday Tip: Social media gold – what to glean from some Olympic standouts

We can all learn from the tweets that took off in Rio – the good and the bad. Below we see what worked and what didn't, and specific ways your organization could take on some qualities of social media gold!

1. Clever, multi-purposed hashtags go far:

• #nobadstuff = Chobani
• #justdoit = Nike
• #ruleyourself = Under Armour
• #mybeautymysay = Dove

Notice that each of these hashtags don't include the name of the company or even anything explicitly related to their product. They're clever, powerful and can apply to many different situations and users. These are the hashtags with the power to rule social media. 

How to apply this: When setting up your social media strategy, take time to hone in on your hashtag. Don't get caught up in keywords or incorporating your company or product name, but rather, think of something that moves people. Whether it's fun or inspiring or a little of everything, find a hashtag that people want to use. Then continue to place it in on all your channels and find clever ways to highlight it. 

2. Bullying doesn't go far:

Can somebody do something to Gabby Douglas hair please?

— Kiara (@Dope_Blondie) August 4, 2016

Will someone please smack that disrespectful look off Gabby Douglas face!#Rio2016

— CHRIS COX (@CHRISCOX42274) August 12, 2016

Excerpts curated by Huffington Post

Sarcasm and social media can add flair to your marketing, but NOT hurtful, targeted tweets. These tweets wereharshly criticized by the public and then removed from the accounts. The ones that weren't were those that supported Gabby, saying #LOVE4GABBYUSA. 

How to apply this: Catch onto trends and hashtags that show love and goodness, rather than trying to gain traction through someone or something else's suffering. 

3. You don't need a huge budget to go far with humor:

Many of the successes on social media come from big name companies and brand partnerships, but there are simple ways to gain traction, too.

Tweets curated by Yahoo

How to apply this: Seek out gifs, screenshots and other imagery and strategize on fun ways to react to the happenings in your industry. People don't always want information on your company, product or field; you can also offer them a fun way to look at these happenings. 

Want more social media strategy? Message our team about your needs and goals and we can formulate a plan to meet them!