Tuesday Tidbit: The Content Marketing Article You Should Read Right Now

Have you ever found an article on the web that’s so perfect, you just have to share it with all your friends and coworkers, and you wish you wrote it? That’s how I feel about the article I found this week on content marketing. So, I’m sharing it with you!

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Friends, if you want to understand content marketing, please read the article I’m about to share with you. Then, share it with your coworkers, your boss - anyone who could use help thinking about content marketing. Heck, this is what I do for a living, and I learned some things from it!

The article in question is called Content Marketing: Understanding Its Role, Value and ROI by Jim Yu for Search Engine Watch. It breaks down content marketing in such a clear, understandable and truthful way.

He begins with pointing out the hindrances nobody wants to talk about:

Although content marketing has seen immense success over the past few years, there have been numerous limiting factors that have prevented companies from taking full advantage of its potential capabilities. For example, some chief hindrances have been:

• A lack of a content strategy
• Interference from those in management
• Haphazard approaches in the development of content and a lack of dedicated teams.