Tuesday Tidbit: On figuring out where to focus your social media energy

It's a rainy Tuesday here in Minneapolis - the perfect day for a little marketing work, right? It's tidbit time!

This is a follow-up to one of my most popular tidbits from back in December - Which social networks should you be on? Hint: Not all. Everyone was pretty excited when I said you definitely don't have to be active on all the social networks!

I gave some guidance in that article about figuring out where to focus your social media energy, but hey, it was a "tidbit," so I didn't want to dive in too far! This morning, though, I stumbled upon an article that gives a little more insight into choosing your top one or two social media platforms. And now, I'm sharing it with you!

Search Engine Journal published this article just this morning: Which Social Media Network Should You Focus On? A 4 Step Guide to Finding the Answer

I like how the article breaks down the decision into steps, and focuses on doing research. Just like any other aspect of marketing, research is paramount! I also like how it addresses being on the "next big thing" in social media - do you need to keep up with what's up and coming? Read the article to find out!