Tuesday Tidbit: Google's Customer Match

Welcome to our new blog series, Tuesday Tidbit! Join me, Joli, ArcStone Web Marketing Manager, every Tuesday for a quick news bite from the wide world of web marketing. I'll choose a news item or two from the previous week that are (in my opinion) the most important or exciting and give you a quick, 5-minute read overview.

Sound awesome? Great! Let's dive in.

I'm already going to break my own rules. This was announced over a week ago! However, since this is my first Tuesday Tidbit, it's ok to reach back just a touch further.

Google Announces "Customer Match"

Hold onto your hats! Google is adding something big for advertisers. They're starting to roll out a new product called Customer Match that'll let advertisers upload lists of emails and match them with users that are signed into Google products, such as Gmail and YouTube.

Why is this a big deal? You'll be able to target audiences like never before. According to TechCrunch:

In an example given by  Sridhar Ramaswamy, SVP of Ads and Commerce at Google, a travel brand can upload the names of people in its rewards program, who will then be served ads from that travel brand the next time they are searching a relevant term. Similarly those ads (or others like them) can then follow a user when she or he visits YouTube or checking email on Gmail.

So, in a nutshell, you can follow those (Google product users) on your email lists now beyond their inboxes and out into the wild world of Google search. And the best part is, you don't have to rely on them to open an email to see your message! It'll be right there in front of them in search.

Search marketers, can I get a fist bump?  👊

Interested in diving deeping into the subject? Read Lisa's more detailed post on Google's Customer Match here. 

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