Tuesday Tidbit: Break out of Your Social Media Slump

Running social media profiles for your company or brand is time-consuming, and it can often be an afterthought. “Oh, let’s throw that on Facebook” is a phrase uttered far too often. You would love for your social profiles to be awesome and engaging, but it’s hard to A) find the time, and B) figure out how to engage your audience.

Well, it’s time to get out of that social media slump! Getting over the "not having enough time" problem is hard, but remember this: finding time to put into an awesome social media plan can have big payoffs in finding new customers/clients, creating brand ambassadors, and just getting your name seen by more eyeballs.

Here are a couple fun social media ideas for your company or brand to pull yourself out of that slump.

Run Some Ads

Social media ads or promoted posts can end up being really lucrative, as long as you’re advertising the right content in the right space. Do some research about which audience is on which platform, and run some test campaigns. For instance, you wouldn’t run a campaign meant to reach executive-level people on Facebook, or a campaign meant to reach the 50 and older crowd on Twitter.

More on Facebook Advertising
More on Twitter Ads

Run a Contest/Giveaway

Run a Social Media Specific Campaign

Using organic social posts, promoted posts, ads, or a combination of all three, come up with a campaign that’s run exclusively on social media. This is where you can get really, really creative. So creative, in fact, that it’s difficult for me to describe! So, I’m going to let this article do it for me.

If you need help with your next social media campaign or just getting out of your slump, contact ArcStone today!