--- title: ArcStone Blog | Digital Marketing (3) description: Digital Marketing | Our public forum for shining light on the tech we use and the culture we love. (3) --- [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories ### Digital Marketing [![Illustration of a giant computer screen with people creating content.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/arcstone-blog-hero-helpful-content.jpg) Google's Helpful Content Update - What You Need to Know](https://320867.hs-sites.com/blog/googles-helpful-content-update) [![Illustration of puzzle pieces in the Google colors.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/arcstone-blog-hero-google-ad-extensions.jpg) All You Need to Know About Google Ads Extensions](https://320867.hs-sites.com/blog/all-you-need-to-know-about-google-ads-extensions) [![A person stacking up wooden blocks.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/arcstone-blog-hero-googel-trends.jpg) Using Google Trends for Your Nonprofit’s Digital Marketing Strategy](https://320867.hs-sites.com/blog/using-google-trends-for-your-nonprofits-digital-marketing-strategy) [![Illustration of a person with giant magnifying glass.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/arcstone-blog-hero-keyword-strategy-tips.jpg) Tips for Developing a Keyword Strategy](https://320867.hs-sites.com/blog/keyword-strategy-tips) [![Illustration of different colored light bulbs made of paper.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/arcstone-blog-hero-topical-authority.jpg) Building Topical Authority - Why You Need to Do It](https://320867.hs-sites.com/blog/building-topical-authority) [![Someone on a computer using a spreadsheet.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/blog-hero-seo-content-spreadsheet.jpg) SEO For Nonprofits: Using a Content Spreadsheet to Simplify Optimization](https://320867.hs-sites.com/blog/seo-for-nonprofits-use-a-content-spreadsheet-to-simplify-optimization) [![Illustration of a small group of people reviewing webpage links.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/blog-hero-backlinks-and-seo.jpg) Backlinks and Their Impact on SEO](https://320867.hs-sites.com/blog/backlinks-and-seo) [![A drawing of a large group of robots.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/blog-hero-bot-traffic.jpg) How to Identify & Remove Bot Traffic in Google Analytics](https://320867.hs-sites.com/blog/how-to-identify-remove-bot-traffic-in-google-analytics) [![A person sitting at desk writing on computer.](https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/blog-hero-boost-seo-with-content.jpg) Using New & Existing Content to Boost Your Site's SEO](https://320867.hs-sites.com/blog/boost-seo-content) [Previous](https://320867.hs-sites.com/blog/topic/digital-marketing/page/2) [2](https://320867.hs-sites.com/blog/topic/digital-marketing/page/2) **3** [4](https://320867.hs-sites.com/blog/topic/digital-marketing/page/4) [Next](https://320867.hs-sites.com/blog/topic/digital-marketing/page/4) ### Subscribe to the ArcStone Blog ### Our Values - Service - Craftsmanship - Evolution - Harmony - Happiness [![Google Partner](https://www.arcstone.com/hs-fs/hubfs/Logos/google-partner.png?width=150&name=google-partner.png)](https://www.google.com/partners/) [![Top Digital Marketing Agency in Minneapolis](https://res.cloudinary.com/expertise-com/image/upload/remote_media/awards/mn_minneapolis_digital-marketing-agencies_2023_transparent.svg)](https://www.expertise.com/mn/minneapolis/digital-marketing-agencies) ### From Our Blog [Leverage Your Nonprofit Organizational Knowledge for Better Redesigns](https://320867.hs-sites.com/blog/organizational-knowledge-tips-for-nonprofits) [SEO vs. Paid Ads: How to Decide What's Better for Your Nonprofit?](https://320867.hs-sites.com/blog/seo-vs.-paid-ads-nonprofit) [Navigating Team Turnover During a Website Redesign](https://320867.hs-sites.com/blog/team-turnover-website-redesign) [Using A SWOT Analysis To Inform A Website Redesign](https://320867.hs-sites.com/blog/swot-analysis-for-nonprofits) [Why Your Nonprofit Needs a Crisis Communications Plan](https://320867.hs-sites.com/blog/nonprofit-crisis-communications-pla-) ### Access - [Email Login](http://webmail.arcstone.com/) - [Email Setup Instructions](http://www.arcstone.com/email-setup/) - [Server Status: A-OK](http://status.arcstone.com/) ### Stay in Touch 2801 Hennepin Avenue South, #601 Minneapolis, MN 55408 #### Follow Us! - [Facebook](https://www.facebook.com/arcstone) - [Instagram](https://www.instagram.com/arcstonemn/) - [LinkedIn](https://www.linkedin.com/company/arcstone) - [YouTube](https://www.youtube.com/user/arcstonetech) © 2025 ArcStone | [Privacy Policy](http://www.arcstone.com/privacy-policy)