Creating Call to Action for Visitors at the Top of the Sales Funnel Increases Conversions 118.14%

MN Fire Hire had one primary call to action on their website. Visitors could click the “Become a Firefighter” button to receive more information about what it means to be a firefighter. MN Fire Hire also followed up with a phone call from the fire chief.

While this personalized follow-up is great for some visitors, we were afraid that it wasn’t appropriate for visitors who were simply looking for more information but not necessarily ready to receive a phone call.

Using HubSpot, we created an Information Packet offer. This call to action only requires the the visitor’s name, email address and phone number. Once the visitor completes the form, he or she is automatically added to a customized workflow that sends emails with useful content that give him more chances to convert.

Create a variety of offers based on where visitors are in the decision making process. Don’t scare them away by asking for too much, too soon. Creating a solid workflow keeps you in front of prospects and systematically guides them through the decision making process.

Want to learn how you can increase your site's conversion rate? Please contact us today.