--- title: The state of ad blocking, free content marketing tools + knowing your why — Monday Digital Marketing Recap description: Ad blockers are impacting advertisers bottom line—what are the big guys doing about it? Plus more on free tools and inspiration for content marketers. image: https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/monday-marketing-recap.jpg --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # The state of ad blocking, free content marketing tools + knowing your why — Monday Digital Marketing Recap By Chloe Mark | July 2017 - [Tweet](https://twitter.com/share) What do you need to know as you start off this lovely mid-year marketing week? Understand the current state of mobile-ad blocking (as it could affect you more than you thought), get to know some tools that could vastly improve your content marketing and know why you're writing. Here's your Monday digital marketing recap.  ### ["The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it"](https://martechtoday.com/state-mobile-ad-blocking-200622?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost)[![](https://martechtoday.com/wp-content/uploads/2017/07/mobile-ads-phone-ss-1920-800x450.png)](https://martechtoday.com/state-mobile-ad-blocking-200622?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost) ###### Image source: [Martech Today](https://martechtoday.com/state-mobile-ad-blocking-200622?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost) Ad blocking is costing advertisers huge sums of money. Additionally, with more users on mobile, advertisers have to figure out how to fit an ad on an over-crowded screen. Now internet giants are taking steps to minimize the loss for advertisers while also making for a positive user experience. How can they do so? Read on.   ### ["7 Platforms to Spice Up Your Content Marketing Efforts"](https://www.ducttapemarketing.com/content-marketing-platforms/) ![](https://www.ducttapemarketing.com/wp-content/uploads/2017/05/philip-swinburn-60229-1080x468.jpg) ###### Image source: [Duct Tape Marketing](https://www.ducttapemarketing.com/content-marketing-platforms/) It's tempting to stick with your current toolkit, but with content marketing continuing to reign, you have to ensure you are not complacent. Here are seven tools thoroughly reviewed that could help boost your efforts.    ### ["Do You Know Your Why? Your Content Marketing Success Depends on It"](https://contentmarketinginstitute.com/2017/07/content-marketers-why-lacking/) ###### ![](http://contentmarketinginstitute.com/wp-content/uploads/2017/07/content-marketers-what-doesnt-matter-why-lacking.png)Image source: [Content Marketing Institute](https://contentmarketinginstitute.com/2017/07/content-marketers-why-lacking/) "Kirk Cheyfitz, CEO of Story Worldwide, says that 'like a decent human being, brands need to be about more than themselves.'" It can't all be about selling something all the time. This post talks through how to uncover a core "why" and then from there, how to build on your "what," or rather, the content you will write.  Topics: [Digital](https://320867.hs-sites.com/blog/topic/digital), [Digital Marketing](https://320867.hs-sites.com/blog/topic/digital-marketing) [![Web-design-marketing-consultation](https://no-cache.hubspot.com/cta/default/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. 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