--- title: Learning from the presidential election for your digital marketing (+more) description: What can the presidential election, 2017 marketing trends and office games teach us marketers? image: https://c1.staticflickr.com/9/8183/28736470374_f9fbe46dfe_b.jpg --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # Learning from the presidential election for your digital marketing (+more) By Chloe Mark | October 2016 - [Tweet](https://twitter.com/share) What should you know before you really dive into the week? Here are 3 marketing pieces we thought you'd want to see as you start off your Monday.  ### [5 marketing lessons you can learn from the presidential election](http://www.forbes.com/sites/ajagrawal/2016/10/08/5-marketing-lessons-you-can-learn-from-the-presidential-election/#31161b715158) – Forbes ![marketing-lessons-from-presidential-debate](https://c1.staticflickr.com/9/8183/28736470374_f9fbe46dfe_b.jpg "marketing-lessons-from-presidential-debate") There are few people who really love the presidential election, however there is plenty to be learned from it.  - Market to your audience and don't spend your time elsewhere - Social media is powerful and can damage you if you act too suddenly - You need a simple message that can appeal to the masses - Subject lines matter and can make a difference when just intriguing enough - [Read more in the article](http://www.forbes.com/sites/ajagrawal/2016/10/08/5-marketing-lessons-you-can-learn-from-the-presidential-election/#31161b715158) ### [Vivial announces its top digital marketing trends to watch in 2017](http://www.prnewswire.com/news-releases/vivial-announces-its-top-digital-marketing-trends-to-watch-in-2017-300341641.html) – PR Newswire "[Vivial](https://vivial.net/), a leadingadvertising technology (ad tech) company announces its top five digital marketing trends and predictions for 2017, which include insights into how emerging technologies and platforms will influence consumer behaviors and marketing strategies for businesses of all sizes." Read the full article here, excerpts below: - Cross-device marketing optimization is crucial to keeping up with the Jones' - Darwinian advertising is on the move – more than just keywords will be tracked. Creative aspects like colors, fonts and the copy will be used to help companies show up - Facebook Live video is more crucial to your social media presence than before ### [1](https://www.entrepreneur.com/article/283473)[2 reasons why you should let your employees play games](https://www.entrepreneur.com/article/283473) – Entrepreneur Distractions or solutions? This infographic advocates for more fun in the office in order to develop deeper thinking and concentration skills. [View the article here](https://www.entrepreneur.com/article/283473).  ![office-productivity-study](https://assets.entrepreneur.com/images/misc/1475856242_12-reasons-let-your-employees-play-games-infographic.jpg "office-productivity-study") Topics: [Digital Marketing](https://320867.hs-sites.com/blog/topic/digital-marketing) [![Web-design-marketing-consultation](https://no-cache.hubspot.com/cta/default/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. [![Let's Chat](https://no-cache.hubspot.com/cta/default/320867/edb5aa3c-d26e-4247-9118-5f723777d929.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/edb5aa3c-d26e-4247-9118-5f723777d929) X ### Our Values - Service - Craftsmanship - Evolution - Harmony - Happiness [![Google Partner](https://www.arcstone.com/hs-fs/hubfs/Logos/google-partner.png?width=150&name=google-partner.png)](https://www.google.com/partners/) [![Top Digital Marketing Agency in Minneapolis](https://res.cloudinary.com/expertise-com/image/upload/remote_media/awards/mn_minneapolis_digital-marketing-agencies_2023_transparent.svg)](https://www.expertise.com/mn/minneapolis/digital-marketing-agencies) ### From Our Blog [Leverage Your Nonprofit Organizational Knowledge for Better Redesigns](https://320867.hs-sites.com/blog/organizational-knowledge-tips-for-nonprofits) [SEO vs. Paid Ads: How to Decide What's Better for Your Nonprofit?](https://320867.hs-sites.com/blog/seo-vs.-paid-ads-nonprofit) [Navigating Team Turnover During a Website Redesign](https://320867.hs-sites.com/blog/team-turnover-website-redesign) [Using A SWOT Analysis To Inform A Website Redesign](https://320867.hs-sites.com/blog/swot-analysis-for-nonprofits) [Why Your Nonprofit Needs a Crisis Communications Plan](https://320867.hs-sites.com/blog/nonprofit-crisis-communications-pla-) ### Access - [Email Login](http://webmail.arcstone.com/) - [Email Setup Instructions](http://www.arcstone.com/email-setup/) - [Server Status: A-OK](http://status.arcstone.com/) ### Stay in Touch 2801 Hennepin Avenue South, #601 Minneapolis, MN 55408 #### Follow Us! - [Facebook](https://www.facebook.com/arcstone) - [Instagram](https://www.instagram.com/arcstonemn/) - [LinkedIn](https://www.linkedin.com/company/arcstone) - [YouTube](https://www.youtube.com/user/arcstonetech) © 2025 ArcStone | [Privacy Policy](http://www.arcstone.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chloe Mark", "url" : "http://320867.hs-sites.com/blog/author/chloe-mark" }, "datePublished" : "2016-10-10T15:20:39.000Z", "headline" : "Learning from the presidential election for your digital marketing (+more)", "image" : [ "https://c1.staticflickr.com/9/8183/28736470374_f9fbe46dfe_b.jpg" ], "mainEntityOfPage" : { "@id" : "http://320867.hs-sites.com/blog/learning-from-the-presidential-election-in-digital-marketing-more", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/320867/file-2563259973-png/images_main/logos/ArcStone-logo.png" }, "name" : "ArcStone" } } ```