--- title: Join Us! SEO for Nonprofit Websites Webinar description: Join us for our free webinar, SEO For Nonprofit Websites! We will discuss best practices and how SEO can further your nonprofit's mission. Register today! image: https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/seo-webinar-joinus-08.png --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # Join Us! SEO for Nonprofit Websites Webinar By Olivia Diercks | March 2021 - [Tweet](https://twitter.com/share) [![seo-webinar-joinus-08](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/seo-webinar-joinus-08.png?width=1200&name=seo-webinar-joinus-08.png)](https://info.arcstone.com/webinar-website-seo-for-nonprofits) It's likely you've heard about SEO in some capacity, but what does it really mean for your organization's website? How does Search Engine Optimization translate into pushing your mission forward? We're answering all of your SEO-related questions in our upcoming webinar on Thursday, March 18th at 11am CST: ## SEO for Nonprofit Websites   Here are some topics we'll cover:  ### 1. What is SEO? Search Engine Optimization is the practice of increasing the quantity of traffic to your website - as well as the quality - through organic search engine results. We'll give guidance as to the overall purpose of [SEO for nonprofit websites](https://320867.hs-sites.com/services/digital-marketing-and-strategy), what SEO is *not*, and pitfalls to avoid.   ### 2. The Four Main SEO Components + Best Practices   #### On-Page SEO On-page SEO is the practice of optimizing individual pages on a site through multiple important tactics.  #### Technical seo Technical SEO refers to optimization of the backend of a site and a website's server, with the goal of improving the efficiency of bots and spiders crawling and indexing the site. #### off-page seo Off-page SEO deals with the way users and search engines perceive a site. It involves ways to build your website's authority and reputation, primarily through the cultivation of reputable backlinks.  #### local seo While the aforementioned SEO components aim to increase a site's visibility and rankings throughout the entirety of the Internet, [local SEO](https://www.omnicoreagency.com/local-seo-for-small-businesses/) focuses on businesses with a physical location that serve a particular community or geographical area.    ### 3. Building an SEO-Minded Site  The four main components of SEO direct organizations on how to optimize their already existing website elements. But your website is not a static entity. We will give you tips and best practices for both the more technical aspects of your website (website hosting, coding, etc.) and your site's content (length, structure, etc.) to keep at the forefront when building new parts of your site and creating new content. SEO involves a lot of seemingly small efforts that when combined, given time, and well-monitored make a huge difference for a website's visibility and presence in search engine results. But SEO for nonprofit websites is unique because our nonprofit clients wear many different hats, making it difficult to take on SEO in a strategic way. With this free webinar, we will turn your uncertainty into empowerment by arming you with: - An understanding of how best to delegate the components of SEO to your team - The tools to manage SEO progress effectively - The knowledge to know what to ask an agency who might be helping with your SEO efforts Join us on Thursday, March 18th at 11am Central! [![register-now](https://no-cache.hubspot.com/cta/default/320867/c2a5ef5c-7bd0-4c76-8065-f1ba7a72ab6e.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/c2a5ef5c-7bd0-4c76-8065-f1ba7a72ab6e) Topics: [Nonprofit Help](https://320867.hs-sites.com/blog/topic/nonprofit-help) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. [![Let's Chat](https://no-cache.hubspot.com/cta/default/320867/edb5aa3c-d26e-4247-9118-5f723777d929.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/edb5aa3c-d26e-4247-9118-5f723777d929) X ### Our Values - Service - Craftsmanship - Evolution - Harmony - Happiness [![Google Partner](https://www.arcstone.com/hs-fs/hubfs/Logos/google-partner.png?width=150&name=google-partner.png)](https://www.google.com/partners/) [![Top Digital Marketing Agency in Minneapolis](https://res.cloudinary.com/expertise-com/image/upload/remote_media/awards/mn_minneapolis_digital-marketing-agencies_2023_transparent.svg)](https://www.expertise.com/mn/minneapolis/digital-marketing-agencies) ### From Our Blog [Leverage Your Nonprofit Organizational Knowledge for Better Redesigns](https://320867.hs-sites.com/blog/organizational-knowledge-tips-for-nonprofits) [SEO vs. Paid Ads: How to Decide What's Better for Your Nonprofit?](https://320867.hs-sites.com/blog/seo-vs.-paid-ads-nonprofit) [Navigating Team Turnover During a Website Redesign](https://320867.hs-sites.com/blog/team-turnover-website-redesign) [Using A SWOT Analysis To Inform A Website Redesign](https://320867.hs-sites.com/blog/swot-analysis-for-nonprofits) [Why Your Nonprofit Needs a Crisis Communications Plan](https://320867.hs-sites.com/blog/nonprofit-crisis-communications-pla-) ### Access - [Email Login](http://webmail.arcstone.com/) - [Email Setup Instructions](http://www.arcstone.com/email-setup/) - [Server Status: A-OK](http://status.arcstone.com/) ### Stay in Touch 2801 Hennepin Avenue South, #601 Minneapolis, MN 55408 #### Follow Us! - [Facebook](https://www.facebook.com/arcstone) - [Instagram](https://www.instagram.com/arcstonemn/) - [LinkedIn](https://www.linkedin.com/company/arcstone) - [YouTube](https://www.youtube.com/user/arcstonetech) © 2025 ArcStone | [Privacy Policy](http://www.arcstone.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Olivia Diercks", "url" : "http://320867.hs-sites.com/blog/author/olivia-diercks" }, "dateModified" : "2021-11-10T22:52:01.157Z", "datePublished" : "2021-03-04T15:00:00.000Z", "headline" : "Join Us! SEO for Nonprofit Websites Webinar", "image" : [ "https://f.hubspotusercontent10.net/hubfs/320867/seo-webinar-joinus-08.png" ], "mainEntityOfPage" : { "@id" : "http://320867.hs-sites.com/blog/join-us-for-the-seo-for-nonprofit-websites-webinar", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/320867/file-2563259973-png/images_main/logos/ArcStone-logo.png" }, "name" : "ArcStone" } } ```