--- title: "\"How I increased my blog traffic by 157% in 4 weeks\" (+more)" description: Conversion hacks, common marketing misconceptions and a better cold email. Here are some useful guides to increasing your conversion rates this week. image: http://blog.viracode.com/hs-fs/hubfs/tweet%20images/google%20plus%20case%20study%20blog.png?t=1483879179987&width=1712&height=856&name=google%20plus%20case%20study%20blog.png --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # "How I increased my blog traffic by 157% in 4 weeks" (+more) By Chloe Mark | January 2017 - [Tweet](https://twitter.com/share) What should you know before you really dive into the marketing workday? 3 strategies for increasing your conversion rates I thought you'd want to see. Uncover conversion hacks using Google+, common marketing misconceptions when it comes to CR optimization and a better cold email.  ### "[Google+ Case Study: How I increased my blog traffic by 157% in 4 weeks](http://blog.viracode.com/blog/google-plus-case-study-increased-blog-traffic-4-weeks)" by Optimize ![](http://blog.viracode.com/hs-fs/hubfs/tweet%20images/google%20plus%20case%20study%20blog.png?t=1483879179987&width=1712&height=856&name=google%20plus%20case%20study%20blog.png) Image source: [Optimize](http://blog.viracode.com/blog/google-plus-case-study-increased-blog-traffic-4-weeks) As you can see in this case study, Google+ still holds plenty of power. Find out how this marketer took steps to build his engagement, and eventually his leads. Then, apply it to your other social channels.  - Use SMART goals - Find and join communities, and get your voice heard there - Target the most active users that will help you get noticed yourself [Learn more »](http://blog.viracode.com/blog/google-plus-case-study-increased-blog-traffic-4-weeks) ### "[Do You Really Need to Test Your Site to Improve Your Conversion Rate?](https://blog.kissmetrics.com/test-your-site/)" by Kissmetrics ![a-b-testing-your-site](https://blog.kissmetrics.com/wp-content/uploads/2016/12/testing-the-testers-1024x577.png "a-b-testing-your-site") Image source: [Kissmetrics](https://blog.kissmetrics.com/test-your-site/) Some of us may actually carefully a/b test all our marketing campaigns (go you!), but many of us more heavily rely on our gut or the best practices we've read. This post illustrates just how faulty both the latter strategies may prove to be. Read about: - Our human tendency to believe newer is better... - How we are supposed to believe our change won't change the results until we see proof...  - That our "confirmation bias" leads us to believe we are right even when we are wrong... [Learn more »](https://blog.kissmetrics.com/test-your-site/) ### "[6 Creative Ways to Use Cold Emails](http://www.gimmegrowth.com/outreach)" by Gimme Growth ![Screen Shot 2017-01-09 at 9.36.23 AM.png](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/Screen%20Shot%202017-01-09%20at%209.36.23%20AM.png?width=640&name=Screen%20Shot%202017-01-09%20at%209.36.23%20AM.png)Image source: [Gimme Growth](http://www.gimmegrowth.com/outreach) This playbook guides you through email marketing with tactics that have helped several successful startups get the word out and see new customers down the road.  - "You can't sell anyone in an email" – you just want them to reply - "Most emails are bad." - "Now.. there's a little bit of fear of missing out."  [Learn more »](http://www.gimmegrowth.com/outreach) Topics: [![New Call-to-action](https://no-cache.hubspot.com/cta/default/320867/e5875939-99ce-44ef-a2c7-435e93bfa406.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/e5875939-99ce-44ef-a2c7-435e93bfa406) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. 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