--- title: How does Google Analytics Intelligence make your work easier? description: Google Analytics Intelligence is speeding up the way we view website reports and get the information we seek. Learn how this works in a quick overview. image: https://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/google-analytics-intelligence.jpg --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # How does Google Analytics Intelligence make your work easier? By Lisa Hirst Carnes | January 2018 - [Tweet](https://twitter.com/share) ![google-analytics-intelligence-1.jpg](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/google-analytics-intelligence-1.jpg?width=780&height=390&name=google-analytics-intelligence-1.jpg) Unless you’re a regular to Google Analytics, it can be very overwhelming. Keeping up with new features and functionality is downright impossible. That’s why we’re here to keep you current. After hinting at new functionality that uses machine learning over a year ago, Intelligence is now available to all Google Analytics and Enterprise users. Woo-hoo! According to Google, Analytics Intelligence is a set of features that use machine learning to help you better understand and act on your data. ### Analytics Intelligence functionality includes: - Answers to your questions - Insights - User and conversion modeling To use the Intelligence functionality, click Intelligence in the upper right corner of Google Analytics. ### So, what’s so great about Intelligence? It lets you ask a question in plain English and then you get an answer. The screenshot below show the result for my question about the average bounce rate. ![Screen Shot 2018-01-15 at 8.12.45 AM.png](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/Screen%20Shot%202018-01-15%20at%208.12.45%20AM.png?width=320&name=Screen%20Shot%202018-01-15%20at%208.12.45%20AM.png) You can then click into the report that shows more details about your question. And, you can save and read feedback. ![Screen Shot 2018-01-15 at 8.14.26 AM.png](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/Screen%20Shot%202018-01-15%20at%208.14.26%20AM.png?width=320&name=Screen%20Shot%202018-01-15%20at%208.14.26%20AM.png) I’m excited about this functionality for a couple of different reasons. First, it’ll help users who are less familiar with Google Analytics gain insights about their data, even when they don’t know where to find that information. Second, GA pros can gain a better understanding of what’s going on more efficiently, allowing them to then take action faster. Topics: [Digital](https://320867.hs-sites.com/blog/topic/digital), [Digital Marketing](https://320867.hs-sites.com/blog/topic/digital-marketing) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. 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