--- title: "Custom Reporting & Content Marketing: A Google Analytics Case Study" description: HealthPartners was looking for highly customized but understandable reporting. Using Tag Manager, Analytics, and design wizardry for high quality reports. image: http://320867.fs1.hubspotusercontent-na1.net/hubfs/320867/Health_Partners_Case_Study/Screen_Shot_2016-01-25_at_3.25.37_PM.png --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # Custom Reporting & Content Marketing: A Google Analytics Case Study By Jenna Christensen | January 2016 - [Tweet](https://twitter.com/share) HealthPartners was interested in making data-driven decisions about their marketing strategy. That’s why we recommended using [Google Tag Manager](https://www.google.com/analytics/tag-manager/) with [Google Analytics](http://www.google.com/analytics/?gclid=Cj0KEQiA_fy0BRCwiLaQ5-iFgpwBEiQA884sOV-zaUFvgXKbnoZwiUY3rvMAm2ZTnJdJ4vTl83vY4YQaAnRK8P8HAQ) to track specific events and actions for each piece of content. **![Google Analytics Custom Dashboard](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/Health_Partners_Case_Study/Screen_Shot_2016-01-25_at_3.25.37_PM.png?width=728&name=Screen_Shot_2016-01-25_at_3.25.37_PM.png "Google Analytics Custom Dashboard")** **ArcStone then worked closely with HealthPartners to distill this data and create meaningful high-level reports for internal use. These reports detail which marketing channels are driving the most engagements, what actions visitors are taking when they read specific articles, and give recommended next steps for content strategy. **Detailed reporting helps our team to prioritize and maximize both our content creation and promotion efforts.  Interested in how we can create insightful and interesting reports for your company? [Contact](http://www.arcstone.com/contact-us) ArcStone today.  Topics: [Case Studies](https://320867.hs-sites.com/blog/topic/case-studies), [Digital Marketing](https://320867.hs-sites.com/blog/topic/digital-marketing) [![Web-design-marketing-consultation](https://no-cache.hubspot.com/cta/default/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. 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