Tuesday Tip: Be thankful for the value of your content marketing

Maybe you're still not convinced the (somewhat large) investment of time, money and energy is worth it for developing your content marketing. Or maybe you believe in it, but are plugging away without seeing enough tangible benefits. Either way, 'tis the season to be full of thanks. We'd like to share a post that will help you know exactly what to be thankful for when it comes to the value of your content marketing. 

The Digital Authority Blog recently published "Why Content Marketing Is Essential: Top 5 Reasons to Use Content Marketing" by Jason DiNunno. Through reading it, you become not only convinced of the potential of content marketing, but you see the impressive stats revealing what it's doing for your business and could do down the road.

Some of the most notable notes are below for our quick Tuesday Tip, but be sure to read the full post for a more thorough study.

Why to invest in content marketing (or why to be reassured it is worth your current efforts)

1. "At least 200 million people use ad blockers" (Source: PageFair and Adobe)

So, why be thankful for content marketing? 

Your audience now has the ability to choose whether or not they even see your ad. Essentially, some of your investments in digital advertising are losing power. The way to reach those audience members is to have them choose your content. And keep seeking your company out for more.

2. "Content marketing costs roughly 60% less than outbound marketing, and it can generate about 3 times as many leads" (Digital Authority).

So, why be thankful for content marketing? 

It's cheaper! And maybe even more effective than traditional marketing. Although at first, the prospect of consistent and strategic blogging and other such forms of content marketing seems expensive in terms of time and money, the ROI potential is higher. 

3. "Nearly 8 times more traffic can be driven to a website via successful content marketing" (Digital Authority)

So, why be thankful for content marketing? 

You already know the value of a quality website, but how do you get people there? In short, content; that is, good content that people want to read. 

Other reasons they discuss in the full article. Content marketing is a...

• Cost-effective way to talk to your specific audience and speak to their needs
• Form of developing brand recall
• Way to increase in SEO rankings
• Chance for increased ROI over time 
• Method for developing material for other forms of marketing as you learn about your audience and to what they gravitate