---
title: "Google AdWords for Nonprofits: Ad Grants & Best Practices [SLIDESHARE]"
description: Whether you are looking to apply for an Ad Grant or already have a Google Ads campaign, you should find some gems in here to improve your campaigns.
image: http://cdn2.hubspot.net/hub/320867/file-711701447-jpg/Google_Event_Imagery/GooglePartnersGraphic-1.jpg
---

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# Google AdWords for Nonprofits: Ad Grants & Best Practices \[SLIDESHARE\]

By Jenna Christensen | May 2015

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Whether you are looking to apply for an Ad Grant or already have an AdWords account, you should find some gems in our slideshare presentation to help improve your nonprofit's marketing campaigns.

 

**[Google Adwords for Nonprofits](https://www.slideshare.net/arcstonetechnologies/google-adwords-for-nonprofits-48402626)**  from **[ArcStone Technologies](https://www.slideshare.net/arcstonetechnologies)**

 

**Ad Grants & Accounts **

![GooglePartnersGraphic-1](http://cdn2.hubspot.net/hub/320867/file-711701447-jpg/Google_Event_Imagery/GooglePartnersGraphic-1.jpg?width=375&name=GooglePartnersGraphic-1.jpg)

[Is your Nonprofit eligible for a grant?](http://www.google.com/grants/eligibility.html)   
[Apply for an Ad Grant](https://www.google.com/nonprofits/account/u/0/signup/us)  
[Google Webmaster Tools](https://www.google.com/webmasters/tools/home?hl=en)   
[Google Analytics](https://www.google.com/analytics)                [Google+ My Business](https://www.google.com/business/)

**More on the 5 Best Practices**

[More on conversion tracking](https://support.google.com/adwords/answer/1722054?hl=en)   
[More on long tail keywords](https://moz.com/beginners-guide-to-seo/keyword-research)   
[More on ad extensions](https://support.google.com/adwords/answer/2375499?hl=en)  
[Linking Analytics with AdWords](https://support.google.com/adwords/answer/1704341?hl=en) 

**A Few Helpful Resources **

[Audience Persona Guidebook \[free ebook\]](https://info.arcstone.com/nonprofit-audience-persona-guide)

[Landing Page Tips](http://www.arcstone.com/blog/more-than-just-content-how-to-design-a-great-landing-page) 

Subscribe to: [The Nerdy Nonprofit](https://info.arcstone.com/the-nerdy-nonprofit-monthly-newsletter), ArcStone's monthly marketing newsletter

What else would you like to learn about AdWords? Email us - [info@arcstone.com](mailto:info@arcstone.com) 

 Topics: [Nonprofit Help](https://320867.hs-sites.com/blog/topic/nonprofit-help)

[![nonprofit-marketing-newsletter-nerdy_nonprofit](https://no-cache.hubspot.com/cta/default/320867/97b89d43-7479-4f10-9cd0-7b8cbd7cac8c.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/97b89d43-7479-4f10-9cd0-7b8cbd7cac8c)

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### From Our Blog

[Leverage Your Nonprofit Organizational Knowledge for Better Redesigns](https://320867.hs-sites.com/blog/organizational-knowledge-tips-for-nonprofits)

[SEO vs. Paid Ads: How to Decide What's Better for Your Nonprofit?](https://320867.hs-sites.com/blog/seo-vs.-paid-ads-nonprofit)

[Navigating Team Turnover During a Website Redesign](https://320867.hs-sites.com/blog/team-turnover-website-redesign)

[Using A SWOT Analysis To Inform A Website Redesign](https://320867.hs-sites.com/blog/swot-analysis-for-nonprofits)

[Why Your Nonprofit Needs a Crisis Communications Plan](https://320867.hs-sites.com/blog/nonprofit-crisis-communications-pla-)

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