--- title: April Marketing and Tech News - Beyond the Blog description: As we all emerge from hibernation, let's consider some changes to make to our workday, marketing strategy, and technology use! image: https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/email_template_images/beyondtheblog-header.jpg?t=1460493584228&width=600 --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # April Marketing and Tech News - Beyond the Blog By Chloe Mark | April 2016 - [Tweet](https://twitter.com/share) ### Let's make some changes, shall we? Here's our gathering of what's happening from the marketing realm this April. Consider subscribing to our newsletter ([at the bottom of our homepage](http://www.arcstone.com)) to get this content sent straight to your inbox each month! ![april-marketing-tech-news](https://ci6.googleusercontent.com/proxy/uLkHMDvdOmZswtdAQO7JHFFMS2IlvGMK0mdg3hmQJS-3kexCfc_cenpHc41_op4VOcww7ao6rZ22eyBjNnH0GqCB42HXqG0lfENZ2skTISbT_d4E-4BTdlogm2OXBTwM5abW_Q5CGN3jWKCoWd331JGXrO0TdxY9Awl3KTZ6kNvAmF7iUKaa=s0-d-e1-ft#http://cdn2.hubspot.net/hub/320867/hubfs/email_template_images/beyondtheblog-header.jpg?t=1443466132628&width=600 "april-marketing-tech-news") As the weather changes and we all emerge from our hibernation, why not extend these changes into your workday? For starters, consider implementing[5 morning rituals to supercharger your workday](http://money.usnews.com/money/blogs/outside-voices-careers/articles/2016-04-04/5-morning-rituals-to-supercharge-your-workday) published by U.S. News this month. Below, we review some new marketing tactics and tech updates to help some of your April showers bring May flowers. **Evolving your marketing strategy:**[An Infographic for Making a Targeted Content and Social Media Strategy](http://www.arcstone.com/blog/audience-persona-creation-guide-infographic), by Chloe You're spending the time to improve your online presence, but not seeing results you want. This guide is a quick way to craft a more targeted and effective strategy to attract the right leads. **Learning a bit on web design**:[Common UX and Design Terms Every Marketer Should Know](http://www.arcstone.com/blog/common-user-experience-and-usability-terminology), from our designer "Design is not just what it looks like and feels like. Design is how it works" – Steve Jobs. If you're intrigued by the web design process or manage your own (as most marketers do), this post breaks some of the confusing terms down. **Google's making changes**: [An Update on Getting Reviews on Google](http://www.arcstone.com/blog/tuesday-tidbit-an-update-on-getting-reviews-on-google), by Joli The importance of online reviews gets more and more important every day, especially when it comes to looking for local businesses and services. What was once a tricky process is getting a bit easier with the latest changes. **ArcStone's to-do list**:[3 Go-To Apps to Manage Our Office's To-Do's](http://www.arcstone.com/blog/3-go-to-apps-to-manage-our-to-dos), from our team We asked around the office what our team's go-to's were for managing their to-do's. We found 3 to-do list apps that might help you manage yours! Although pen and paper is still the all-around favorite. **Client Video - Success Story:**[Welcome to {insert your company name here}](https://www.youtube.com/watch?v=3er_-fMcWZc&nohtml5=False), by video producer Nick Rather than telling your clients about your work via content on your site and social media pages, we seek to show them. Take a peek at this video that draws in any pizza lover. Hungry yet?![video-marketing-example](https://320867.fs1.hubspotusercontent-na1.net/hub/320867/hubfs/social-suggested-images/maxresdefault-11.jpg?width=320&name=maxresdefault-11.jpg "video-marketing-example")   Contact us today if video is on your radar this spring! Sincerely, Lisa & Joli ArcStone Marketing Team   Topics: [Inside ArcStone](https://320867.hs-sites.com/blog/topic/inside-arcstone) [![Web-design-marketing-consultation](https://no-cache.hubspot.com/cta/default/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/e5e63dc3-7796-4f3f-ac4d-70030f46e105) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. [![Let's Chat](https://no-cache.hubspot.com/cta/default/320867/edb5aa3c-d26e-4247-9118-5f723777d929.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/edb5aa3c-d26e-4247-9118-5f723777d929) X ### Our Values - Service - Craftsmanship - Evolution - Harmony - Happiness [![Google Partner](https://www.arcstone.com/hs-fs/hubfs/Logos/google-partner.png?width=150&name=google-partner.png)](https://www.google.com/partners/) [![Top Digital Marketing Agency in Minneapolis](https://res.cloudinary.com/expertise-com/image/upload/remote_media/awards/mn_minneapolis_digital-marketing-agencies_2023_transparent.svg)](https://www.expertise.com/mn/minneapolis/digital-marketing-agencies) ### From Our Blog [Leverage Your Nonprofit Organizational Knowledge for Better Redesigns](https://320867.hs-sites.com/blog/organizational-knowledge-tips-for-nonprofits) [SEO vs. Paid Ads: How to Decide What's Better for Your Nonprofit?](https://320867.hs-sites.com/blog/seo-vs.-paid-ads-nonprofit) [Navigating Team Turnover During a Website Redesign](https://320867.hs-sites.com/blog/team-turnover-website-redesign) [Using A SWOT Analysis To Inform A Website Redesign](https://320867.hs-sites.com/blog/swot-analysis-for-nonprofits) [Why Your Nonprofit Needs a Crisis Communications Plan](https://320867.hs-sites.com/blog/nonprofit-crisis-communications-pla-) ### Access - [Email Login](http://webmail.arcstone.com/) - [Email Setup Instructions](http://www.arcstone.com/email-setup/) - [Server Status: A-OK](http://status.arcstone.com/) ### Stay in Touch 2801 Hennepin Avenue South, #601 Minneapolis, MN 55408 #### Follow Us! - [Facebook](https://www.facebook.com/arcstone) - [Instagram](https://www.instagram.com/arcstonemn/) - [LinkedIn](https://www.linkedin.com/company/arcstone) - [YouTube](https://www.youtube.com/user/arcstonetech) © 2025 ArcStone | [Privacy Policy](http://www.arcstone.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chloe Mark", "url" : "http://320867.hs-sites.com/blog/author/chloe-mark" }, "datePublished" : "2016-04-13T13:20:44.000Z", "headline" : "April Marketing and Tech News - Beyond the Blog", "image" : [ "https://cdn2.hubspot.net/hub/320867/hubfs/email_template_images/beyondtheblog-header.jpg?t=1460493584228&width=600" ], "mainEntityOfPage" : { "@id" : "http://320867.hs-sites.com/blog/april-marketing-and-tech-news-beyond-the-blog", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/320867/file-2563259973-png/images_main/logos/ArcStone-logo.png" }, "name" : "ArcStone" } } ```