4 Ways to Refresh Your "About" Page on Your Site

Let’s be honest writing your "About" page is tough. Most people don't enjoy writing about themselves, and it can be uncomfortable to piece together parts of your life without getting too personal. On the other hand, without a personality -- especially in a business setting -- text can come across as dry and boring.

As difficult as it is compile, an "About" page is extremely crucial when creating a website. Your "About" page is where people warm up to working with you.

So, what are you doing wrong, and what can you do to fix it?

A BORING STORY

Everybody you meet has a story to tell, whether it's when and where you are born, where you grew up, how your commute to work was, what you had for lunch today, etc. For most of us, our story is pretty ordinary, but there is a story in everything we do. The trick is finding a way to tell your story that prevents people from getting bored and clicking past the page. Think of it as a sample of your writing. Your voice needs to come out of your story. What is on the page should be written in the same style as your blog, social media, or anything else that represents you.

CHANGE THE SUBJECT

Your "About" page is a place where you should share all the things that set you apart from the other people in your industry. Your occupation, what you are -- be it web designer, wedding planner, or a baker -- that is the established point. People are on your site probably know what you do before they even click on your "About" page.

So you need to change the subject. You don’t need to talk about the established point, but rather you need to talk about all those things the reader doesn’t know that they can't find anywhere else.

A way to look at it is what do you and your potential client/audience have in common? Elaborate on that. Try to find a common thread to pull it all together. I once read an about page from a advertising company, and the person mentioned the one thing they couldn't live without was chapstick -- something that is also impossible for me. It immediately made me want to pull a chair up and want to listen to what this person had to say.

WHAT DO YOU LOOK LIKE?

Even if you never post pictures of yourself in any other part of your blog, it's a great idea to have one on your "About" page, so people can see who they can see who you are. If I want to hire you, refer you, recommend you, or even pass you on to others, I’ll feel more comfortable if I have some sense of who you are.

PLAY UP YOUR STRENGTHS

If you’re a writer, write. Create a story out of words that people can't get out of their heads. If you’re a photographer, create something visual. The great thing with "About" pages is that it can be whatever you want it to be, and the more creative it is, the more attention it will get.

Looking for more tips for your page? Here are some to check out:

What is your biggest struggle with your about page?

Topics: Digital Marketing, Business