---
title: "Shipping Your Pants: Marketing Genius?"
description: "Shipping Your Pants: Marketing Genius?"
---

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# Shipping Your Pants: Marketing Genius?

By Joli Skow | April 2013

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If you haven't seen this commercial from Kmart, you're in for a chuckle. The company uses the proximity of the word "ship" to another choice 4-letter word to their advantage to explain their ship-to-store services in a memorable, viral kind of way. So, what do you think? Have they gone too far, or is their play on words an example of marketing genius?

Either way, the folks behind this idea were definitely thinking outside the box. While you may not want to almost curse in your marketing efforts, you can still get inspired by their non-traditional ideas. So, get out there and ship your pants!

 Topics: [Inside ArcStone](https://320867.hs-sites.com/blog/topic/inside-arcstone), [Digital Marketing](https://320867.hs-sites.com/blog/topic/digital-marketing)

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