--- title: Promote Your Posts for Easy Advertising on Social Media description: If you want to try a promoted post, start by building a community of supporters and customers on social media. Once you’ve got an audience, determine your key messages and start promoting! image: http://cdn2.hubspot.net/hub/320867/file-2235490149-jpg/blog-files/facebook-promoted-post-e1354223324889.jpg --- $15,000 web design grant from ArcStone [![Apply Now](https://no-cache.hubspot.com/cta/default/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955.png)](https://cta-redirect.hubspot.com/cta/redirect/320867/fbbcda94-7c24-4963-a9ff-46e94ea03955) [ArcStone](https://320867.hs-sites.com/) - [Impact](https://info.arcstone.com/impact) - [Work](https://info.arcstone.com/work) - [About](https://info.arcstone.com/about-arcstone) - [Careers](https://info.arcstone.com/careers) - [Services](https://info.arcstone.com/services/) - [Web Design & Development](https://info.arcstone.com/services/web-design-and-development) - [Web Hosting & Email](https://info.arcstone.com/services/web-hosting-and-email) - [Accessibility & Inclusive Design](https://info.arcstone.com/services/accessibility-inclusive-design) - [Digital Marketing & Strategy](https://info.arcstone.com/services/digital-marketing-and-strategy) - [Membership Management](https://info.arcstone.com/services/membership-management) - [Online Webinars & Events](https://info.arcstone.com/events) - [Blog](https://320867.hs-sites.com/blog) - [Contact](https://info.arcstone.com/contact-us) ### Categories # Promote Your Posts for Easy Advertising on Social Media By Amy Shaunette | October 2012 - [Tweet](https://twitter.com/share) ![](http://cdn2.hubspot.net/hub/320867/file-2235490149-jpg/blog-files/facebook-promoted-post-e1354223324889.jpg?width=300&height=247&name=facebook-promoted-post-e1354223324889.jpg "facebook promoted post")Recently, I checked my Twitter feed and saw a Tweet from Javelin Strategy, sandwiched in between Tweets from my best friend and my favorite magazine. I don’t follow Javelin Strategy. I don’t know what Javelin Strategy is. Or, I didn’t a few days ago. Now, I can tell you that Javelin Strategy is a financial strategy and research firm. I know this because Javelin Strategy infiltrated my carefully-curated Twitter feed by paying for a promoted post.   For a small fee, businesses can discretely advertise on Twitter and Facebook with promoted posts, guaranteed to reach more people than a standard post. Twitter states that these Tweets “amplify messages to your followers or users who are like your followers.” I don’t follow Javelin Strategy on Twitter, but I do follow a few business magazines and a friend who works as a finance journalist. I am, apparently, just like a Javelin Strategy follower, and therefore I’m the target audience for a promoted post. This works a little differently on Facebook: instead of reaching brand new people, Facebook will show a promoted post to more of a page’s existing audience, bumping it up in news feeds. Friends of people who have interacted with the post are also more likely to see it. [![](https://cdn2.hubspot.net/hub/320867/file-2235490164-jpg/blog-files/twitter-promoted-post-300x65.jpg?width=300&height=65&name=twitter-promoted-post-300x65.jpg "Twitter promoted post")](https://cdn2.hubspot.net/hub/320867/file-2235490164-jpg/blog-files/twitter-promoted-post-300x65.jpg) On both Facebook and Twitter, a promoted post looks just like a regular post, with a small message at the bottom alerting readers to the fact that the post was sponsored. It’s a little bit genius, because audiences are more likely to read a Tweet or a Facebook post than an ad, and companies don’t have design and implement a unique advertising campaign—just a brief, well-crafted message. The concept of promoted posts plays out different on each platform. On Twitter, a business can promote a Tweet, a trend (denoted with the #), or an account. This allows you to broadcast your message in different ways; you can decide if you want people to read a specific Tweet, check out what others are saying about a topic, or follow your company’s account. Both Facebook and Twitter offer a flexible billing structure for promoted posts. Twitter uses cost-per-click and cost-per-follower pricing, while Facebook lets you set a budget based on how many impressions a post will make at a certain price point. Both platforms track performance using simple, visually attractive analytic infographics, so you can keep tabs on your campaign. One caveat on Facebook: promoted posts are only available to pages with 400+ likes. If you want to try a promoted post, start by building a community of supporters and customers on social media. Once you’ve got an audience, determine your key messages and start promoting! *Facebook and Twitter have incredibly detailed, helpful guides about promoted posts. For further reading:* [https://business.twitter.com/en/advertise/promoted-tweets/](https://business.twitter.com/en/advertise/promoted-tweets/) [https://www.facebook.com/help/152415241565635/](https://www.facebook.com/help/152415241565635/) *Image Credit: Facebook and Twitter* Topics: [Digital Marketing](https://320867.hs-sites.com/blog/topic/digital-marketing), [Business](https://320867.hs-sites.com/blog/topic/business) ![Dan Olson](https://www.arcstone.com/hubfs/dolson.jpg) ## Talk to a Digital Strategist Questions about your project? We can help. 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