Understanding Google's latest search algorithm (+more)

What should you know before you really dive into the work week? Here are 3 marketing pieces we thought you'd want to see as you start off your Monday.

Marketing: "How Google Hummingbird really works" – Neil Patel

Image source: Neil Patel

It is nearly impossible to understand all the intricacies of SEO as Google is constantly updating their algorithms. Moreover, Google doesn't explain exactly how these work. In order to get a better grasp of the latest search algorithm, Hummingbird, Neil Patel and team extensively "studied millions of words of content" and found trends to help you better shape your SEO strategy.

• "All throughout SEO history, backlinks have been the single biggest reason for a site’s rankings. A stronger backlink profile means better ranking, right? This isn’t true anymore. Not with Hummingbird."
• "Hummingbird is smart enough to look beyond the initial topics. It examines the full set of related topics to see if there’s a bridge between them. Ignoring those related topics or covering them superficially can set you back."
• "Hummingbird is all about answering the intent of user queries, not specific keywords themselves. You are not going to rank for “bank reviews” related keywords, if you are only covering a select number of banks and leaving out other important banks."

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Design: "Now, more than ever, designers must transform America" – Wired

Image source: Wired

Questioning the importance of visuals and web design in your marketing agenda? Especially at a time like this, with the country divided, design matters. 

• "At its broadest definition, design has always been about problem solving. Effective design helps people navigate complex situations, it brings clarity to confusion, it resolves misunderstanding through empathy."
• “'We can use the tools of visual design and its capacity to abstract, open possibilities, inspire, dissect, associate, to reconnect numbers to what they actually stand for: a messy and intricate reality that is really really hard to pin down and to grasp,' says Giorgia Lupi, an information designer and co-founder of Accurat."
• "'I think design can express ideas in an exciting way to motivate people,' says Jesse Reed"

• “'We all have different ways of contributing to this effort, and ours is through intention, a.k.a. design,' Reed says. Design, at its best, promotes understanding. That’s something the country needs a lot more of right now."

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Tech: "Here are the tech policies Trump promised to implement as president" – TechCrunch

Image source: TechCrunch

We've heard  a lot of talk about how Trump will affect policies across our nation and the world, but how will he affect the tech world? Here are a few of his claims and beliefs as curated by TechCrunch:

• "Forcing Apple to build their damn computers in the U.S."
• "Cut climate change spending"
• "Problems for Jeff Bezos"
• "NASA needs to leave low orbit and stop studying Earth"

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