"The top ideas shaping design this year" (+more)

As Bob Dylan likes to remind us, "Times they are a changin.'" We're only a month and a half into 2017 and yet design, social and general marketing strategy is already evolving. Here's the latest to keep you up to speed this Monday.

"The top ideas shaping design this year"

Image source: The Drum

Some of the biggest names in the design world got together and discussed how design trends are playing out now that we're getting into 2017.

Designing for voice: "...it will be interesting to see how designers move beyond the visual, and apply their understanding of people and behaviour to craft a whole new set of experiences."
Designing for speed of life, fast vs. slow: "We all flip between information snacking and light dipping on devices, rushing through aisles in the supermarket and grab-bing and go-ing to enjoying sensorial brand experiences at leisure and indulging in un-boxing."

"Facebook Makes Several Silent Changes To Its Ads Manager"

Image source: WeRSM

Facebook is constantly evolving to better help their users, and you better believe they care about how marketers perceive their Ads Manager. They don't announce each change as they come, but this article does a great job of summarizing the recent ones that are rolling out.

"It’s not like the objectives themselves have changed significantly – Facebook has re-organised everything in a way that most marketers will better understand."
Some notable changes: adding animated GIFs in video ads, use of date comparison, ability to hide columns

Review more changes »

"5 Online Marketing Tactics I Learned From My Previous Startup"

Image source: Kissmetrics

This marketer learned a ton from working in the ever-evolving landscape of a startup. Some of the biggest marketing tactics Darpan Munjal learned through this may encourage you to evolve your 2017 strategy before we even finish Q1.

Visitor personas: Consider where people are coming from as you craft their user experience.
Segment your retargeting audiences: Cut out the people that immediately bounce after seeing your landing page, but bid higher for those that made it to your purchase page.
Pay attention to the highest value, and not just the highest conversion rates.

Get more tactics »

Topics: Digital Marketing