The state of digital marketing [survey] & 4 new social media tools

Today we're updating you on what marketers are thinking now that we're at 2017's halfway point. They have a lot to say regarding how to reach your audience without annoying them and how to use tools to help you do so. Cheers to Monday! 

"Survey results: Here’s what 376 marketers say is working in online marketing"

Image source: Marketingland

Jayson DeMers highlights a few of the most notable stats from a recent survey of digital marketers. You may find it comforting that you're not alone—most marketers are pretty clueless when it comes to calculating their ROI. Also encouraing: marketers are feeling confident and companies are willing to invest even more into their marketing spend. 

"Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them"

Image source: Kissmetrics

There is a fine balance between showing up too much and not getting a hold of your target audience. Kissmetrics walks us through what that balance is and how to make sure you're striking it. 

"4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!)"

Image source: Digital Current

Sam Hurley wanted to share four of the top tools out there for social media strategists. He then incorporates the expertise of CEO's; they share their predictions for social as well as how important this sphere is to their business. Use these tools and advice to help you execute, monitor and analyze your social media work.