It's common to get caught up in trends that in the end, don't work—especially with the ever-evolving digital landscape. They are full of promise, but they're inefficient or impractical. The SEO strategists, designers and advertisers below point us to their favorite tactics. Through their edits, they have saved time and seen increased effectiveness. Try them on for size this week!
Tom Casano tried all the tricks in the book, taking up a lot of time and seeing little results. Then he honed in on three that actually work and his organic traffic skyrocketed. Instead of wasting your time trying all the others as well, learn about what has gone well and how you can implement them into your own SEO efforts.

What's the latest and greatest in landing page design? Hubspot walks through what strategies have been converting site visitors this year and why that is.
We're all about trying things that are new and different, but at the same time, people of the past learned lessons that we need to revisit. Ads of the 1950's & 60's are full of insight into what people pay attention to when it comes to an offer. Learn from these advertisers' methods of using language and imagery to get the desired conversions from customers.