The future of content marketing ROI (+more)

What should you know before you really dive into the week? Here are 3 marketing pieces we thought you'd want to see as you start off your Monday. 

"Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content" – Wall Street Journal

"Google wants to help marketers better understand the impact of their advertising and branded content efforts with a new version of its online surveys product called Google Surveys 360."

• Can target surveys to specific groups of users
• Quickly gather data on your brand, product and content favorablity in the eye's of your readers
• Big brands using it already and finding major success

AI will have bigger impact than social media: CMOs" – Campaign

• AI will have a bigger impact on the marketing world than social media according to a recent study
• Over half of those surveyed believe brands will have to incorporate AI in order to succeed
• "Marketers will need to creatively engage consumer segments on understanding AI benefits..."

"The Future of Content Marketing ROI in Three Trends" – Inc.

• Less and less businesses maintain their blog, despite huge evidence of content marketing's positive impact on companies.
• Many CEO's & CFO's aren't seeing the ROI they think they need in order to invest in content
• "If you search online for 'content marketing ROI,' you get close to 10 million results. The majority don't provide anything particularly useful or actionable for typical marketers trying to justify their content marketing expenses to the CFO." 

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