"SEO is not hard - a step-by-step SEO tutorial for beginners" (+more)

Some pieces of marketing are really just challenging, while others don't have to be. Simplify your week with a few marketing tips from the pros!

"SEO is Not Hard  –  A step-by-step SEO Tutorial for beginners that will get you ranked every single time"

Image search: Medium

If you are willing to take the time to research what SEO is all about, and then put in the work, this writer is right. SEO isn't as hard as people make it out to be. He maps out steps to take if you want to tackle your site's optimization more fully. 

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"Should you bother rewriting your ads?"

Image source: Marketing Land

"Does tweaking a word here or there really make a difference?

As it turns out, the answer is a resounding, 'Yes!'"

Read how »

"Google’s 'One True Answer' problem — when featured snippets go bad"

Image source: Search Engine Land

Becoming a featured snippet can be an awesome content marketing goal, but when Google delivers entirely wrong answers for some queries, will users trust these results?

Read what Google thinks »