Sales vs. branding, best call to action design and the truth about AMP — Monday Digital Marketing Recap

Today we talk through some common misconceptions marketers may face. Topics include how you should stop selling and start branding, the truth about accelerated mobile pages and what CTA designs actually work. Get some clarity to start your week off right.

"Sales Vs. Branding" with Gary Vaynerchuk

Image source: Medium

Gary encourages us to recognize the power of a strong brand over the potential of sales tactics. It's all about what you offer and how you help. This is an essential point to keep in mind as we map out our marketing week. What content can you offer? How can you provide value to your audience?

"The AMP is a lie"

Image source: Search Engine Land

The term AMP is getting thrown around quite a bit as a solution to mobile page loading issues. However, the way it works currently may not be nearly effective enough. Read Search Engine Land's expert analysis. 

"We Analysed 90 High Converting Call to Action Buttons. here's What We Learned."

Image source: Midas Media

What colors, type and size are best when it comes to your call to action design? Dale Cudmore studies 90 well-optimized CTAs, allowing him to draw conclusions about what works for top marketers.