Office Olympics @ ArcStone | Beyond the Blog 8.16

This month we got a little overly-ambitious. We took on Rio, via the Midtown Greenway. Here's the stunning video of our opening ceremonies from video producer Nick.

August Marketing Recap below:

Overall Marketing Strategy: How to Increase Brand Awareness

How can you keep up with the likes of Coca-Cola? You'll have to get clever, but it can work. [READ MORE]

–Our marketing team

Social Media: Your Employees Are Using Social Media at Work

How to make the most of it.

5 surprising ideas for leveraging your employees' time on their own social media networks. [READ MORE]

– Entrepreneur

Content: How to Know If You Have an Ill-Considered Content Marketing Plan 

"Content marketing is supposed to help people; by helping your audience, you build trust, and trust is what will drive sales for your company." [READ MORE]

– Equinet Media

UX: Website Redesign Improves User Experience

Custom filtering and Google Maps integration helps this MN-based company capture new business. [READ MORE]

– Our design team

Site Analytics: Google Provides Term Definitions

Here's help if you want greater clarification on search results data. [READ MORE]

– Google Search Console Help

We want to know what you want!

If you have a spare minute, please fill out our survey on what more you'd like to see with this newsletter – here's a 6 step form.

Happy August!

Lisa & the ArcStone Marketing Team