What Google's search update means for you (+ more)

What should you know before you really dive into the week? Here are 3 marketing pieces we thought you'd want to see as you start off your Monday.

Penguin 4.0 – Google Search Update – Mozz Blog

Since last Friday, Penguin is operating in real time. What this means for you:

"September has been the most volatile month for SERPs since I started tracking temperatures in April of 2012 (just a couple of weeks before Penguin 1.0)."
"...many local SEOs saw major shifts around September 1st" and "an overall drop in local pack presence in our data set on that day (about 7.3% day-over-day)." – learn more about local packs here: SEO Powersuite.
"...between September 13th and 14th there was a massive drop in SERPs with image (vertical) results on page 1..."

"Google brings store visits to Google Display Network, debuts cross-device retargeting" by Search Engine Land

If you think location-based Google Search is cool, prepare to be even more impressed. Google has been put on record, accurately tracking more than one billion store visits. Why does this matter?

"When store visits and offline impact are captured and factored back into return on ad spend, the value of that spend goes way up — from 2X to well over 10X."
"The company also today announced cross-device re-targeting for the Google Display Network and DoubleClick Bid Manager to reach people across platforms and apps."

"The Guide to Ecommerce Holiday Success [Part One]" by Hubspot

Temperature dropping, talk of football increasing... it's time to start thinking like fall and then soon, the holidays. For ecommerce marketers, Hubspot has your back. Download their guide to strategize for this season. Learn: