Marketing strategies come and go, causing much discussion amongst digital marketers. We make sweeping statements like "SEO is dead" or "the Twitter era is over." However, as you can gather from the posts below, it's not so black and white. Read about the state of these three marketing areas and how a fresh approach could reinvigorate their power. 

"Is Blog Commenting Dead in 2017?"

It's perhaps a question you've asked yourself. Many marketers have given up on commenting, some even disabling it on their blog. For years the comment section became over-crowded and many of the comments were spam. Reading through a dialogue between marketers on inbound.org provided some clarity on the use of commenting today and whether or not it should get any of your time. 

"7 Core Principles to Gain Abundant Social Media Leads"

Similar to blog commenting, people often assume unpaid social media efforts have lost their power. Sam Hurley points out how it's not social media, but rather the efforts going into it. His seven principles highlight what you really have to be doing if you want to see any results and conversions. 

"How to Solve the Customer Retention Problem (And Make Your Customers Happy!)"

Image source: Kissmetrics

It's far more worth your money to keep your current customers than trying to start from scratch and attract new ones. This post offers numerous ideas for how to keep your customers feeling valued, heard and helped. Kissmetrics primarily focuses on doing so with digital content–social media, content marketing and conversation.