Marketing book recommendations to read this season (+more)

The marketing realm is ever-evolving and it can feel impossible to keep up. Luckily there's resources that help us stay on top of the latest ideas from the top dogs. Find marketing book recommendations, highlighted stats on the latest in video and social, and the next trends that may change your analytics in the next 5 years.

"9 Marketing Books to Read Before Q1 Ends"

Image source: Hubspot

Hubspot makes an interesting point: though we all feel perpetually too busy as marketers, "something that might seem recreational on the surface could actually be vital to your career development." Enter: 9 book recommendations from the pros. Ones that most excite me?

• #1 Contagious: Why Things Catch On, by Jonah Berger
• #3 Different: Escaping the Competitive Herd, by Youngme Moon
• #7 Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight

Discover more »

"The Bird's Eye View of Video"

Twitter has been rumored to be on the decline, but a recent infographic by Adweek begs to differ. This report highlights video and it's high engagement on Twitter, which can actually show you where you may be missing out. Review the infographic and answer questions like:

• How much does Twitter influence what people buy?
• What type of video gets people to watch it to completion?
• Videos or images? Which gets more shares? 

"Unlocking the potential of eye-tracking software"

Image source TechCrunch

They say that companies who neglect to evolve with the times are the ones that fade away as other multimillion-dollor startups take their place. When you read a headline like this, do you cast it aside as irrelevant or try to think about how it will impact your business? As marketers, we have to stay aware of such changes. 

• "Recent advances in eye tracking, Benedetto explains, open up new possibilities in both lab and real world neuromarketing tests."
• “This doesn’t mean just to ask them their opinion, but to collect objective data coming from their eyes and brain while interacting with the product or service.”

Too crazy to be true? Find out »