Learning from the presidential election for your digital marketing (+more)

5 marketing lessons you can learn from the presidential election – Forbes

There are few people who really love the presidential election, however there is plenty to be learned from it. 

• Market to your audience and don't spend your time elsewhere
• Social media is powerful and can damage you if you act too suddenly
• You need a simple message that can appeal to the masses
• Subject lines matter and can make a difference when just intriguing enough
• Read more in the article

Vivial announces its top digital marketing trends to watch in 2017 – PR Newswire

"Vivial, a leading advertising technology (ad tech) company announces its top five digital marketing trends and predictions for 2017, which include insights into how emerging technologies and platforms will influence consumer behaviors and marketing strategies for businesses of all sizes." Read the full article here, excerpts below:

• Cross-device marketing optimization is crucial to keeping up with the Jones'
• Darwinian advertising is on the move – more than just keywords will be tracked. Creative aspects like colors, fonts and the copy will be used to help companies show up
• Facebook Live video is more crucial to your social media presence than before

12 reasons why you should let your employees play games – Entrepreneur

Distractions or solutions? This infographic advocates for more fun in the office in order to develop deeper thinking and concentration skills. View the article here.