"How I increased my blog traffic by 157% in 4 weeks" (+more)

What should you know before you really dive into the marketing workday? 3 strategies for increasing your conversion rates I thought you'd want to see. Uncover conversion hacks using Google+, common marketing misconceptions when it comes to CR optimization and a better cold email. 

"Google+ Case Study: How I increased my blog traffic by 157% in 4 weeks" by Optimize

Image source: Optimize

As you can see in this case study, Google+ still holds plenty of power. Find out how this marketer took steps to build his engagement, and eventually his leads. Then, apply it to your other social channels. 

• Use SMART goals
• Find and join communities, and get your voice heard there
• Target the most active users that will help you get noticed yourself

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"Do You Really Need to Test Your Site to Improve Your Conversion Rate?" by Kissmetrics

Image source: Kissmetrics

Some of us may actually carefully a/b test all our marketing campaigns (go you!), but many of us more heavily rely on our gut or the best practices we've read. This post illustrates just how faulty both the latter strategies may prove to be. Read about:

• Our human tendency to believe newer is better...
• How we are supposed to believe our change won't change the results until we see proof... 
• That our "confirmation bias" leads us to believe we are right even when we are wrong...

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"6 Creative Ways to Use Cold Emails" by Gimme Growth

Image source: Gimme Growth

This playbook guides you through email marketing with tactics that have helped several successful startups get the word out and see new customers down the road. 

• "You can't sell anyone in an email" – you just want them to reply
• "Most emails are bad."
• "Now.. there's a little bit of fear of missing out." 

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