Giving Season is Near: The Nerdy Nonprofit 10.15

Two weeks ago a few members of the ArcStone team slept outside along I-94 to raise awareness for homeless youth as part of the 'Night of Hope: Executive Sleepout'. With so many nonprofits out there, it can be challenging to create a unique and engaging fundraiser. YouthLink seems to be on to something as it had quite the impact on our team. Read more about our experience here.

Now for the latest in digital marketing and tech with this month's edition of The Nerdy Nonprofit. If you aren't subscribed, you can join the list here. 

-- The Nerdy Nonprofit 10.15 --

Why Some Organizations Struggle to Introduce New Technology Systems

We all know implementing or choosing new software can be a headache. Our friend at Idealware, Karen Graham, outlines a few reasons why this happens and how to ease the pain in the future for your nonprofit.

Nonprofit Giving Season: Leverage your Database and Craft the Right Message

Giving season is fast approaching. As you wrap up your annual galas and last minute mailers, don't forget to review your existing database. Use the contacts you already have and craft some unique campaigns.

10 Marketing Automation Terms and What They Mean for Nonprofits 

As a nonprofit, you have several audiences that each require different content, forms, and calls to action on your site. This makes you a prime candidate to use marketing automation. Here are 10 important marketing automation terms and what they mean for nonprofits.

Tech Talk Recap: 9 Steps to Understanding Your Users

Lisa Hirst-Carnes, our VP of Marketing, gave a great presentation on using audience personas to determine your nonprofit content strategy and technology. Read through the slides, notes and check out a live Trello board used for content mapping.

Cheers!

Jenna

P.S. We actually started a new blog (separate from ArcStone.com) called The Nerdy Nonprofit. Check back often to see what's new.