How do you gain more followers on Instagram? Find your Instagram aesthetic

Ever wondered how some brands and individuals have gained thousands of followers on Instagram? One of the main reasons people follow these feeds lies in how the account has a cohesive look. Whoever the Instagram account manager may be, they have thoughtfully curated each post to keep their audience happy.

So how can you do this for your own Instagram account?

Be aware of the most popular Instagram aethetics:

Curalate shares that:

Low saturation images get 18% more likes than those with more vibrant colors
Images with lots of light generates 24% more likes than dark images
Having more background space generates 29% more likes than those with minimal space
Images utilizing blue as the dominant color generate 24% more likes than images that are primarily red
One single core color brings 17% more likes than images with many colors
Images with a lot of texture have 79% more likes than those without

Despite what these stats say, go with what works best for you. Do you like bright colors? Use them. Do you like red? Use photos with red. These are merely guidelines, because basing your aesthetic on someone else's stats is what will sway you from posting regularly.

Plan Your Publishing Schedule

One thing not mentioned in the above stats is the power of posting with regularity. Find a schedule (3-5 times a week is ideal), and post with something relevant to share.

Find Out What Works For Others

Scroll through your feed and see what catches your eye. Do you like a lot of color? Do you like muted tones? To track this, take some screen shots and make an album on your phone to see what you like.

Edit away!

Use similar edits across all your photos to establish a feel. Using too many filters is not helpful when trying to set a tone for your feed. To get on your editing game, a favorite editing app VSCO is a good place to start, and a good recipe is upping the brightness and the exposure, then sharpening and clarifying it a bit.

With all the visual content, Instagram is easily one of the best social media platforms / tools currently out there and will continue to be so for bloggers and marketers. Get on the Instagram game and reach out to our team if you need help setting up your social media strategy.

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Topics: Digital Marketing