How Do Facebook Fundraiser Pages Work?

As we approach the New Year, nonprofits definitely have a new social media feature to get excited about: Facebook's "Fundraiser" Pages. But how do Facebook Fundraiser pages work?

Launched Wednesday (11/18/15) to a few partner organizations - Mercy Corps, the National Multiple Sclerosis Society and World Wildlife Fund - this feature allows qualified nonprofits to craft a page specifically around one fundraiser. To help aid in our understanding, Facebook explains that it functions similarly to an event page. 

photocredit: Facebook

Fundraiser pages features include...

• A description section and the normal Facebook Page features such as a cover photo and profile picture - all centered around the fundraiser.
• A "Donate" button that brings viewers direction through to actually donating. This also appears on the posts of Facebook users who share the page. 
• The option to invite potential donors to the page (just like with an event page).
• A platform to update the donors / followers with photo, video, a progress bar and discussions.

This feature is only available to 40 nonprofits through the Holiday Season, but will be open to more come New Year. 

Still curious? Watch the video below:

Learn more about this feature at Charitable Giving on Facebook. Call us at ArcStone if you want to learn how your nonprofit can start a campaign.