Content marketing is looking up – new 2017 research (+more)

"Content marketing takes a turn for the better: New 2017 research" – Content Marketing Institute

Why are some content marketers raving about success over last year? Last Thursday Content Marketing Institute released this study illustrating where content marketing was and where it's headed. Review some of the impressive figures below or check out the full study here.

Study participants attribute greater success with content marketing due to "doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%)"
"62% percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful"
"88% of the top performers measure content marketing ROI, compared to 72% of the overall sample and 56% of the bottom performers"
View the full slideshare – B2B Content Marketing 2017

Twitter Moments rolled out to all users – The Buffer App

Now Moments are accessible to all users. Buffer laid out a step-by-step guide for how you can get set up and take advantage of this for your Twitter game.

What's a Moment all about? They were originally meant to help people find what's going on in any given moment without having to search for top users or trending hashtags
Why this change to allow all users to create Moments? Twitter says they’re “giving people a new and dynamic way to tell their stories."

For better SEO tools, try one of these top 10 tools – PAK5

SEO can be a challenging game – always changing and hard to keep up with. We all know there are plenty of tools to help you out, but it's hard to commit the time to setting one up and giving it a try. Luckily you don't have to try every SEO tool to figure out which ones best. Some tools are better for certain qualities than other. This could include..