Can your campaign meet users where they are? (+more)

What should you know before you really dive into the work week? Here are 3 marketing pieces we thought you'd want to see as you start off your Monday.

"Clinton Team Will Help You with Your Polling Place Problems" – Wired

Image captured first on Wired

In order to meet "people where they are" Clinton is everwhere online. Following a model commonly used by airlines for customer service, Clinton's campaign team is meeting potentail voters on Twitter and Facebook and even through text messages.

• "[N]icknamed VoPro Digital Hotline, [it's] aimed at answering voters’ questions as they make their way to the polls."
  
• "[T]he team has had 70,000 interactions with voters, the majority of which involve telling them where their polling places are."
• "Rocketto’s team has also been mining social media for keywords, including “long lines” or “where do I vote,” that might help lead them to voters in need."

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"How to Poison the Mobile User" – Smashing Magazine

Image source: Smashing Magazine

Sometimes when you're scrolling through sites on your mobile phone, it can feel like the designer neglected to think about UX. You jump all over the screen trying to track where you're at on the site. What could your site do in order to avoid poisoning its users?

• "Think about speed when you are developing a website’s concept."
• "If there is something important in the navigation, and you can display it, do it."
• "Before using any uncommon gesture, test that it doesn’t conflict with any browser’s built-in gestures."

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"Infographic: Multicultural Millennials Take Brand Loyalty Seriously" – AdWeek

Image source: AdWeek

Millennials have a strong pull towards products and brands they trust. They want to know the money they are giving to the organization is going to something good.

• "83% [of multicultural millennials] want companies to take a stand on issues"
• "They are buying luxury brands just as much as anyone else—and they know it."
• "But don't mistake this for being frivolous. Only 24 percent buy luxury items that they cannot afford, even though they would like to own them anyway."

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