"What type of digital marketer are you?" (Quiz + more)

They say "knowing thyself" is one of the best ways to ensure you can grow. Sounds like that's true for marketers, but also for Google's success and the success of your content. Learn how this stands true for you this week.

"What Type Of Digital Marketer Are You?"

Image source: Jeff Bullas

This was a fun way to start my Monday. Through just a handful of questions, you can hone in on who you are as a marketer. It even got me thinking about who I wanted to be as a marketer.

"Google launches new effort to flag upsetting or offensive content in search"

google-quality-raters-overview

Image source: Search Engine Land

You heard the whole "alternative facts" episode a few months back, but it turns out, the White House isn't the only place where these are popping up. Google search results, specifically Featured Snippets, have been inaccurate. Now they're having real people assess results to ensure each is safe, viable and not upsetting / offensive.

"3 Companies Bringing Content Marketing Back to Life"

revisiting-old-content

Image source: Inc.

You invested a lot of time and money into content for your site and blog, but not a lot happened with it. Yikes. What now? There are actually quite a few solutions to this predicament, but perhaps the most efficient methods are found in the tools below:

Yoola – Uses localization and distribution methods to promote your content to areas that haven't seen it. Like try China and Germany. They have eager readers that your content might speak to!
Dose – Analyzes your content to find ways to optimize and make it more shareable.
ContentSquare – Deep dives into your data to better understand your users. You may have thought you knew what they wanted, but think again...

Topics: Digital Marketing