Personalized marketing, SEO hacks for developers & 7 UX tools to try – Monday Digital Marketing Recap

There are a few tactics that aren't necessarily the first go-to's for marketers these days. However the three posts below highlight how they could take your marketing to the next level, perhaps more quickly than traditional marketing tactics.

"These 7 Brands Take Personalized Marketing to a New Level"

Image source: Hubspot

Personalization efforts can definitely pay off, doubling sales and making your customers feel good about your company. But there are definitely trade offs of which to be weary. Hubspot gathered a few of the most notable ones of the last year or so that could inspire you or help you to learn from their mistakes. 

"7 UX/Usability tools to try in 2017"

Image source: Ryan Ruud, Medium

As an agency, one of the most essentail parts of our job is to ensure a website suits the needs of users. That's why throughout the design process and then afterwards, when users are interacting with the site, an essential aspect is usability testing. This post walks through seven tools that can ease this process. They can help your team prototype, incoporate audience personas with sitemapping and check off your UX to-do's.