How to use Instagram to microblog

Blogging platforms are not a new thing, but there is a new trend that's been popping up in the way of social media recently: microblogging, a name used for Tumblr blogs, and the method of general short-hand updates.

Most of the time, users either have a blog or a microblog, but more bloggers are integrating both into their content to increase their reach.

What is microblogging?

Microblogging is utilizing a social media site (like Instagram) to share quick updates and important content with your audience – this is a lot like a short-form blog post.

Why Instagram?

Because Instagram is so much easier to take a bite out of than investing time in reading a whole blog, people tend to gravitate towards it to find new information. This makes it the perfect platform to microblog and share.

It also lets you focus on different topics that you might not be able to feature on your regular blog. For example, even if your blog focuses on blogging tips, branding, and creative business trends, you can still use Instagram to share day-to-day updates, funny tidbits, etc. because those things hold their own value. 

How to start Microblogging on your Instagram

Share tips:

Each time you post a new blog, share small amounts of related information or tips. Graphics are an easy way to incorporate this tip. 

Have a reason:

Just like anything that is posted on your blog, you want to be sure that what you post has a purpose and gives value to your readers and followers. Never post something for the sake of posting, or worse, just because it's trending. These types of posts are pretty lackluster, and your followers probably won't appreciate them.

Teach:

Depending on your specialties, make a recipe, build a bench, or mix a drink to share on Instagram. It’s the perfect visual for content, and adding the right hashtag will ensure that it is seen by more viewers.

Bring people in

If you’ve shared something you made or a tutorial on your blog, afterwards you can post a photo to Instagram of how you enjoyed using the end product. Outtakes are always a great way to show how engaged you are with your brand.

Connect

One of the best ways to connect with readers is to start a conversation on social media. Ask your followers a question on Instagram that will get them thinking/responding and make sure you reply to them as well.