"How to Align Email Marketing to The Buyer’s Journey" (+more)

The writers below have the potential to help you take your marketing one step further. What more could you be doing to stay on top of Google Analytics? Are you nuturing or losing your leads after you've finally gotten them to subscribe? And, what makes for next-level site design? Find out with three hand-picked selections from this week's blog posts for digital marketers. 

"Google Analytics 360 & the Move to Enterprise Analytics" Webinar

Image source: Search Engine Land

It's likely that as a digital marketer, you already use Google Analytics to track your web data, but it's less likely that you're using the full potential of this suite. For a more comprehensive understanding of Google Analytics 360, join the webinar tomorrow, Tuesday, May 2, 2017 at 01:00 PM EDT.

"How to Align Email Marketing to The Buyer’s Journey (With Examples)"

Image source: Kissmetrics

Sam Thomas Davies has pointed out something that might make us all a little nervous. We spend a lot of time with our content marketing generation and promotion of that content, but we don't spend much time at all studying what happens after we get someone to subscribe to our content. He walks us through the buyer's cycle for email marketing and how to nurture these leads via the all-powerful email. 

"Bad Design vs. Good Design: Learn From The Worst Web Designs"

Image source: Anthony Neal Macri

Written for both designers and business owners: "I always find that looking at badly designed websites alongside with good designs is not only fun but also draws important lessons for designers and provides great pointers for small businesses who might be looking to have their first website designed." Read more from Anthony »