Today is all about success: Branding that goes viral, SEO that actually works and style guides that will make you drool. That's what we got to start off this spring Monday!

Why did the Ice Bucket Challenge or Cronut make it so big, so fast? Sometimes such things are simply unpredictable. However, Hubspot points out that these brands didn't just blow up by accident – they each have an underlying strategy from which we could all learn. Here are a few:
- "Focus on Quality, Not Quantity"
- "Launch Outside Your Target Market to Build Buzz"
- "Know Your Brand Voice (and Stand By It)"
We get this question all the time and apparently, so does John. His article points out the truth that many clients don't like to hear: there's no magic, overnight solution to SEO. It takes consistent, hard work. However, as John's article also points out, it does pay off!

Style guides are a must for all companies. They're what can make or break your branding. If you want some inspiration, Emma's curation of top-notch style guides is where to go.