"104 Email Marketing Myths, Experiments & Inspiring Tips" (+more)

By Chloe Mark | February 2017

You don't need to make sweeping changes to see big improvements. Sometimes you just need to do some experimenting. Here are three marketing-oriented posts to inspire us to a/b test, reassess and innovate. Try these with your current strategy and determine next steps to see some bigger changes.  

 

"104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]"

Image source: Hubspot

You hear that email marketing is still relevant but your open and click through rates have been decreasing. Hubspot debunks quite a few myths and offers some aspects of your email marketing to start testing. Such as:

  • Unsubscribes aren't necessarily a bad sign
  • Personalization is still a thing
  • There are more ways to a/b test than you thought

Improve your email marketing » 

 

"Google and Facebook partner for anti-fake news drive during French election"

Image source: TechCrunch

Many users of Facebook lost some trust for the social media giant after the presidential election. Now Facebook and Google are interested in gaining this trust back. How? CrossCheck. 

  • "With the French presidential election as its primary focus, journalists from organizations across France will work together to find and verify content circulating publicly online, whether it is photographs, videos, memes, comment threads or news sites."

See how this works » 

 

"Is Your Social Media Strategy Not Working? Here Are 9 Ways To Fix It"

Image source: Forbes

Do you need a drastic change in your social media strategy or should you simply try to shift a few things around? This post will help you figure out your next steps. You can try experiments like...

  • New channels
  • New segments
  • New messaging

More ideas »

Topics: Digital Marketing

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