10 marketing tools to buy yourself for Christmas (+more)

By Chloe Mark | November 2016

What should you know before you really dive into the marketing workday? Here are 3 marketing pieces we thought you'd want to see as you start off your week.

10 marketing tools to buy yourself for Christmas – CopySnobs

 

There are many digital marketing tools available to us today for free, but some include an extra charge here and there we so often neglect to pursue. Here are 10 add-ons for your current marketing toolkit and why you should try them out. Some I haven't heard of...

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"How to Beat Your Competitor's Rankings with More *Comprehensive* Content" – The Moz

It's not just long-form content that often performs better, it's how comprehensive the content is. How can you tell if your content is comprehensive, and better yet, how can you beat your competitors through this form of content? The Moz outlines a 3-step process & explains why this works to improve your SEO:

  1. "Identify ALL the questions inherent in the search query term/phrase"
  2. "Gather information your competition cannot/would not get"
  3. "Assemble in formats others don't/can't/won't use"

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"How NOT to Run a Content Marketing Campaign" – Get Response

We hear a lot about the best method for your content marketing, but we don't often hear what to avoid at all costs. As the holidays hit in full force, make sure you're avoiding these mistakes. Some examples:

  • Having no clear goals
  • Ignoring your SEO
  • Writing the same as everyone else

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