Is retargeting dead? And what you can learn with a $100K budget for Facebook Ads – Monday Digital Marketing Recap

As a digital marketer, you don't have to know everything to keep up. It's good to remember there are several other marketers who want to share their experience. Today's marketing recap talks through what marketers have learned about retargeting campaigns, Facebook Ad spending and where an app like Facebook Messenger could go from here.

"Is retargeting dying?"

Image source: MarTech Today

As you'll read, in short, the answer is no. However, there are pieces to this structure that must die, due to new laws and compliance issues. MarTech Today walks us through where this might take digital advertising in the future. 

"What We Learned From Spending $100k On Facebook Ads"

Image source: Hubspot

What would you do with a nearly bottomless advertising budget? Well, a lot of us would accidentally waste a big chunk of it. But Klipfolio didn't waste theirs. Instead, they used this money to learn enough for future campaigns. They tested and optimized through all of the $100k. Best of all they share it with us!

"Facebook brings new masks, filters and reactions to video chat" 

Image source: Tech Crunch

Facebook Messenger is trying to strike a balance between keeping up with popular apps like Snapchat and still providing an easy UX for people who just want to message their friends. Here's what's next for this ever-changing app.