Are you a maker or manager? | Beyond the Blog 9.16

Happy Fall! A few weeks back our team passed around a post about time management and productivity called 'Maker's Schedule, Manager's Schedule'. The idea is that depending on the type of work you do, you need to schedule your day differently and guard your time. We'll let you read the post on your own but it's been a good reminder for us here at ArcStone.

Now check out the latest in marketing news with September's Beyond the Blog.

Meet Jerod!

Jerod Greenisen is joining the team as a digital strategist to work with clients on marketing campaigns. A recent grad from the University of Minnesota, Jerod got his taste for data analysis in his PolySci lab and found that the potential to leverage data can change history and impact communities in meaningful ways. At ArcStone he is very excited to align the passion clients have for civic engagement with the empowerment that a solid digital strategy can provide for those who want to make a difference. If you are in the office, say hello or connect with him here on Linkedin.

Content: How branding should inform your content strategy

"Customers expect consistency with brands. Deliver this and it'll help with brand loyalty." [READ MORE]

– Gather Content

Strategy: Your guide to generation z: the frugal, brand-weary, determined anti-millennials

"They're less brand-conscious and they are not spending as much as millennials do," [READ MORE]

– Fast Company

Promotion: 8 unique and valuable ways to promote your brand new website

A few ways to add value to your visitors, drive more traffic, and promote your brand new website all at once. [READ MORE]

– ArcStone

Copywriting: The 5-question formula for standout homepage copy that converts

"You’re trying to encapsulate your business into a single page that can quickly direct visitors to the resources they’re looking for. This is a daunting proposition that often leads to major issues." [READ MORE]

– Copygrad