5 Tactics for Total Search Engine Results Page (SERP) Domination

Total SERP domination is just another way to build brand awareness, strengthen your brand and increase conversions. In this blog post I will describe five simple tactics to use when playing the SERP domination game.

1. Create microsites with clear calls to action. These microsites can be simple. Make sure to use a simple domain name to your primary domain. For example, our client Custom Remodelers, Inc. wanted to build brand awareness around the services they offer so ArcStone created a handful of microsites using their existing domain plus the targeted service area.

http://www.customremodelers-siding.com
http://www.customremodelersflooring-mn.com
http://www.customremodelersstormdamage.com

Microsites will help you grab additional spots in Google's top ten. These sites not only help you get more top results, they also help push your competition down.

2. Use Social Media Profiles. Creating social media profiles is pretty much standard for every company today. If you’re not sure that LinkedIn, or Twitter may be right for your business, consider this. Social media sites like Twitter, LinkedIn, Facebook and YouTube have a high domain authority and typically rank very high in the SERPs. Our client, Donnay Homes wanted to engage with customers on a deeper level and get more exposure in the SERPs. We created social media profiles for them.

Donnay Homes on Twitter
Donnay Homes on Facebook
Donnay Homes on LinkedIN

3. Claim Google Local Listings. Another way to dominate the SERPs is to create a listing in Google Local. Google Local listings (7-packs) are the listings that appear on a map when you a Google your company’s name. We claimed the Google local profile for our client Glendale Photographer, Cilento Photography.

4. Write Press Releases and News about your company. Distributing press releases and news about your company will snag another result in the search engine results pages. Coming up with good topics is really quite easy. Recently our client, Minneapolis moving company, Barrett Moving & Storage won a van operator of the year award. ArcStone helped get the word out about Barrett’s achievement by submitting the press release to distribution sites on the Web. If you’re unsure what to write about here are some other topic ideas:

• Personnel changes
• The launch of a new program or service
• Events & Awards

5. Build Brand Profiles on High Authority Sites. Building company pages on sites like Wikipedia will also help you pick up additional results in the search engine results pages. Keep in mind that Wikipedia will reject pages that blatantly sell or market your brand. If your company has newsworthy history you may be able to pass the Wikipedia sniff test. Our client Meshbesher & Spence, founded by Ron Meshbesher has a very rich history in Minnesota. ArcStone created a Wikipedia page for Ron Meshbesher that consistently ranks in Google’s top ten.

6. Run a PPC Campaign. Pay per click is another way to dominate the SERPs and generally speaking, your company’s name will not be an expensive keyword to target.

Good luck with TOTAL SERP domination! As always, if you have questions or need assistance. Contact me at lisa@arcstone.com.